From entering a health school to making the decision to open a clinic or medical office, all paths of entrepreneurship have tips of success stories that achieve it and that should not be a secret. You can also use a Cloud RIS also known as digital imaging information organizer utility to be more accurate in terms of data management. We think about that path you are starting and we leave you the following tips:
1. Research your market
It is certain that you want to open a clinic or medical center and you are thinking: “who are my patients going to be?” It is time to define it. Keep in mind that not only the place where you are located gives you this information, you should also consider the age, the specialties and the segment when you start.
Start with ages: children, young people or older adults? Do you want them to be men or women? When you define this, try to establish the points where your future patients are and start making yourself known.
2. Choose the business model
Starting with capital is essential for any venture. In addition, it should not be overlooked that time must also be dedicated to developing a model that adapts to the needs, values and generates the income that is desired. That is one of the first points to consider when opening a clinic or office. The correct choice requires that there be an adaptation according to the level of the project that is desired in the future term. That is, how do you want your patients to know you:
- A group of hospitals.
- A private care center.
- An association or medical center. (Normally the profit is distributed among specialists, doctors or general health professionals and investors).
- Interventionist entrepreneurs. (Health professionals become entrepreneurs and make 100% of the investment).
3. Place and visual aesthetics of your clinic or medical center
Having a good, comfortable location where your patients feel comfortable is essential to start. We are not saying that it should be a super office, that it invests in nice glasses or paintings, no.
What we advise you is to have a pleasant place, where your professionals feel comfortable serving the people who decide to go. Remember that when someone makes the decision to go to the doctor, the least they want is to make them want to run away when they get to him.
4. Have a web page with information that can be shared
Newspapers, magazines or even internet portals do not have to be the only source of information for your patients. You can also guide them in taking care of their health. Most people initially search the internet for any questions and share it on their social networks.
So think about that opportunity and take advantage of it. You can write about “the 10 healthiest foods for lunch” or “more causes of a migraine and how to prevent it.” As these articles on your website will have your authorship, your readers will surely remember who the health professional was who initially advised them.
5. Create a contact list and use your email
You probably thought you were going to find some advice on advertising, a video on YouTube or things like that. They are good options, but initially we advise you to have a good database of emails from the target audience you chose. This means that you take that sector of the market and make you known.
Did you know that people send an average of 23 emails per day? So write a good email (not so long) and introduce yourself to your future patients.