One common mistake that most companies often make when they hire a public relations firm is hiring an ad agency that is covered in PR. Somehow it has been seen to be like the best in the world, but it is very far from it. Mostly, these ad agencies say that they do PR and end up recommending programs mostly for advertising (at an additional cost) while you are still paying a PR retainer. This will end up costing more money as compared to the PR campaign. You should never fall to chase a hiring ad agency that is letting on as PR professionals. To hire a PR for a firm mostly based on two appearances first is to Attractive employees or agents wearing specific business attire, and second is to be affecting the first impression without any medium.
Many business owners are unaware of the difference between marketing agencies and PR agencies. There are plenty of similarities between these two, and they are usually doing their best when we start to compare and combine as a part of the overall wider strategy. Most people think that this will be the case of selecting one or the other, but this couldn’t be cultivated from reality, they both have their individual benefits and can be used as a single or as a group. PR is so misunderstood, that is the reason why these two are often mixed up. Deciding which of the agencies will give the benefit to your business will mostly depend on what you want to achieve.
If you have any new product that you would like to get to the market. So, this marketing agency will be a great option. If you want to raise trust and brand awareness, at that time the PR agency would be more suitable for your company. Both agency types can give benefits for your business at some point in time, it’s just the case of understanding how much you want to spend and what you want to achieve, then you can make an appropriate decision.
But sometimes this PR firm will be very critical for your company’s success. Because when you hire a PR agency, you want to ensure that you are delighted with the outcome. You can not afford to waste thousands of dollars in months of misperceived opportunities. The correct PR which does the work with the right strategy will build a great reputation and strong brand for your company.
Top Four Reasons To Keep Your Advertising Agency And PR Firm Separate.
1) PR builds a brand which advertising supports it.
Never an ad agency crack brains out of you. How many times you, as a client, ignore the advertisements because it will be very easy and fast to forward the button, flip the magazine and change the channel. Nowadays people blindly trust or believe the news storyline about a thought leader rather than an advertisement. Because sometimes the content of an advertisement will be not relevant to the truth, we blindly can not trust all the advertising companies from whatever they write or advertise. Sometimes it can be wrong or irrelevant.
2) PR firms have experts.
When you hire or keep an ad agency, then it’s not that you only hire the agency, you are also keeping the expertise that can buy and sell the advertisements. You are not getting a solely dedicated team but you are getting the spokesperson through leadership in your industry, to ensure that everything will be safe and secure.
3) Ad agencies are expected to be costly.
An ad agency will make admonishments for the advertising program, which will be an additional cost to your company. This is obviously on the top of the PR retainer or servant that you have to pay for. These ad agencies are very expensive at some point, they charge the proper amount of money, whether your advertisement is small or big.
4) PR reaches more people.
In today’s digital time, media outlets and advertising are giving more and more articles online. Even if they continue to publish in print or not. These types of digital articles often stay online for decades or even longer, while on the other hand, the print advertisement will never publish online, as customers can only see it once and then after it will be gone. In addition, people do not generally post the typical ads on social media or any other networking sites (unless they’re controversial).
Public Relations became strictly a PR firm years ago, by which you can focus on doing what is best for you and your company. Having experts in the industry will ensure your clients with having great results and media relations. To get started by hiring a PR firm that will specialize the media relations to beefcake your brand name. Sometimes they will provide you the resources and tools to become a thought leader in your industry. If you’re stuck with an advertising agency that imposes on PR instead of a PR firm dedicated to your company’s needs, then read more about PR with a planned communication procedure that builds mutually beneficial relationships between organizations and their customers.
In the above article, we have discussed the difference between PR and advertising agencies and their reasons as to why they have to be separated from each other.