Few years ago, you might have been the darling of the real estate market. But no more. Today, you are not the only one involved in an extensive real estate encyclopedia. Thanks to the rapid emergence of social media, online communities, search and other tools, your customers know the same as you.
Take a look at this statistic found in the “Generation Trends of Buyers and Sellers” study conducted by the National Association of Realtors (NAR). This shows that 99% of millennial and 89% of older baby boomers searched online before buying a house. Despite other changes, such as low interest rates and high inventories, the market is undergoing such a huge change, which makes you a real estate agent. The outstanding thing is that you can provide a unique customer experience.
However, can you do this without technical assistance? We doubt it.
The typical day we bet involves multiple tasks, such as staying in touch with your past customers, keeping referral labels, attending your potential customers, scheduling meetings and phone calls, visiting open days, leading customers to visit real estate, and making sure The progress made by the customer then continues to be listed.
How do you better organize your daily work? How do you view the progress of the transaction and where are the bottlenecks? In terms of customer experience, how can you always be vigilant, because hey, this is the source of your troubles.
The solution to all these problems lies in the use of customer relationship management software.
The three reasons why you need to adopt CRM for real estate industry are that you can provide a positive customer experience while increasing revenue for your business.
• You will always understand your prospects
• You can prioritize potential customers to attract
• You can access all customer information in one place!
• You have directly mapped the sales process in the real estate CRM
• You can analyze your business performance
• You will never take a step with customers
• You have established a lasting relationship with customers
1- You will always know your prospects
You may obtain potential customers from various sources. It may come from an excellent website you have built and supported by attractive videos and interactive content, or it may come from a top-notch marketing campaign, advertising, public display or other means you are running. Now, how do you deal with these potential customers from different sources? How do you understand their needs in the market?
Here, real estate CRM can make your work easier. For example, if a potential customer logs on to your website directly, you can create a web form in CRM to collect the necessary information about the potential customer, such as their name, email address, and company they are working with, and then proceed with them The first dialogue. In addition, some CRM software also has a chat tool that can be used to interact with potential customers in real time. Please note that if they are willing to chat with you, you will not ignore this potential customer. Or, if the sales lead is generated through an email campaign, the sales lead is usually automatically created in your real estate CRM.
In fact, a good real estate CRM can also provide more detailed information about your potential customers by obtaining information from potential customers’ social profiles, thereby automatically enriching potential customers. In addition, it can track visitors to your website or application, and gain insight into the pages that visitors visit most often, the reports they download, etc. This will find more background information for your potential customers. For example, they may have viewed some of the properties you listed on the page, or downloaded reports on real estate purchase trends in specific markets.
2- You can prioritize potential customers to attract
You will focus on potential customers who are more interested in buying and selling houses with you, rather than following a large number of potential customers who may or may not switch. Now, how can real estate CRM help you do this? The answer lies in scoring. You can classify potential customers as hot, warm, or cold based on how they interact with your business, and ensure that you follow potential customers who are more actively communicating with you than those who are unresponsive.
3- You can access all customer information in one place!
One of the best things about implementing a good real estate CRM in your business is that it allows you to make calls and send emails directly within the real estate CRM solutions. Moreover, you can even track the activities of each customer and chronologically view each interaction with the customer since the customer began to contact your business. What does it mean? Let us give an example. You are dealing with a seller who wants to buy a property in the city at a reasonable price. After several email exchanges and face-to-face meetings, and after contacting several buyers, he decided to take a step back and wait until the real estate prices rose further. Four months later, he came back and decided to put his property on the market again. Do you want to carefully check the multiple emails and messages that have been exchanged to quickly understand the last information left, or store all the information in one place for immediate access? Therefore, a location that stores all customer engagements not only saves time, but also helps you catch up with the last place to stay in touch with customers.
In fact, just in the real estate CRM, you can add notes, tasks and appointments related to each customer. You can even upload files such as buyer contracts, purchase agreements, etc.