Blogging has become a compulsion for online business owners. According to a survey in 2021, 97% of marketers admit that content marketing is one of the significant parts of their overall marketing strategies. Having said that, business websites that also run blogs used to have 434% more indexed pages.
It all boils down to the fact that every business website tries to provide fresh, unique, and interesting content. The growing strategy (blogging) has brought countless opportunities for businesses such as they get 97% more links to their website with blogging alone.
If you want to get noticed by the potential audience, get clicks, and generate greater revenue, then your blog should be informative and useful.
When you read the prolific and influential blogs, you will observe one thing in common.
All professional bloggers follow the same system and structure for writing a blog post. You might find the exceptions but the majority have a set way of composing a standing-out piece of writing.
So, what should you do to write an engaging blog post? You should have a solid writing structure too if you want to be a successful and prolific writer.
There are several methods that can help you write an effective blog post. Here we will discuss the 12 most important tips which can help every blogger to make their blog the star of the show.
Let’s have a look at them:
1. Choose captivating headlines to get an instant click
The headline is the first thing that the reader notices about your blog.
A headline is something that makes or breaks your whole blog post. If you want to grab the reader’s attention, then try to write captivating headlines that can easily attract the reader’s eye.
For example, if you are writing an article on “Tips for blog writing” it doesn’t tell anything about your blog post and also fails in grabbing the reader’s attention. Try ‘’7 Most Important Blog Writing Tips to Get Organic Traffic ‘’ instead.
This will make your headline catchier, informative, and relevant according to what readers want to read. So, take some time to brainstorm various topics, and then design a headline to get maximum clicks.
2. Conduct proper research
Once you have decided on the title of your blog, it’s time to conduct deep research on the topic to find out what your audience is searching for.
Your goal is to hit the front page of Google right? So, do your research and find new ways to go through to compete with the competitors who already have posted content related to the selected title.
Try writing a better quality blog post than theirs. You might not be an expert on the blog topic, but you can give a proper time to perform research to get a grip and add value to your writing.
3. Create a draft to say on track
Creating a writing draft is all about covering the important facts and figures you want to include in your post.
Once you are done with the research, you will have a lot of important points and outlines in your head. Keep a text editor handy and put down all the outlines on your topic.
Making a draft helps you beat writer’s block and keep you away from distractions. The ultimate result will be more blog posts in less time.
4. Start with an Interesting intro to hook readers
Once you have a good headline and conducted the needed research, it’s time to work on the first paragraph of your blog post which is the introduction. Make sure that the first sentence is gripping enough so that people are compelled to keep reading your post.
You don’t have to reveal too much information in the introduction, but you need to make it interesting enough so that readers crave more. Start off with an interesting fact or story related to your topic.
Instead of writing a boring introduction, write an interesting fact or statistic that will catch instant attention. Then, explain what the purpose of your blog post is and how it will benefit them.
5. Add supporting points in a creative way
Here comes the meat of your blog post, the body of the article. It’s time to narrow down all important points and arguments. You cannot convince readers without telling or sharing convincing rationale in a way that your audience will sink their teeth into.
Be careful about what you want to convey and the facts you intend to use. Make a list of bullet points to help you stay on top of things. After that, use these bullets as a guide to structuring the remainder of your blog.
You can also turn these important bullet points into subheadings to make them even more convincing. With this simple approach, your blog post becomes a route that leads your audience to the end. All that matters is to come up with ideas in a new way.
A way of narrating information that no one has used yet. Bloggers might face a little turn-off here as coming up with new and creative ideas on repetitive topics is not an easy task.
Here an online paraphrasing tool turns out to be of use to rewrite existing material over and over again with creative and unique ideas that you might not think of.
6. Make a clear call to action.
In good time, your readers have led to the end of your blog post, now what? You have succeeded in gaining readers’ attention due to the captivating title and engaging body paragraphs, now it’s time to wrap the whole blog up to a point where you must offer readers a strong call to action.
It simply means suggesting to readers the possible answers for the problems for which they are reading your blog.
Just don’t be vague with this step. Being a blogger, you must not let your readers hang in there wondering why they were reading this post. Offer something good to them to take away.
They will surely come back again. It is the paramount step of writing an effective blog post to provide your readers with clear answers to a particular concern.
Make sure to invite your readers and engage with your blog post by asking;
- An interesting question that they cannot resist,
- Leaving a comment about what they think about your post, and
- Sharing with their colleagues and friends.
7. Include visuals for reader’s engagement
Adding a single, high-quality, and relevant image is enough to spice up an otherwise dull blog post. A snapshot or a free stock photo can convey a message that you can’t verbally. As a bonus benefit, it helps to break up the monotony of reading by providing a visual distraction for the reader which helps them grasp your content more smoothly.
8. Make sure to write scannable content
Everyone is busy. No one has time to read your post word to word. Readers only skim your blog for the information they are looking for. This is the reason your blog post must be easily scannable. It will help you in a way that the reader will stay on the page for longer. So, how can you write scannable content?
It is easy.
Using the following steps will make your blog post scannable and equally impressive;
- Use more subheadings
- Use more bullets
- Use short sentences and paragraphs
- Bold or italicized the important lines
The scannable blog posts are more likely to be read to the end.
9. Focus on SEO
If you think you can get high ranks and more readers if you write original, high quality, and scannable content, you are wrong. If your blog is not getting noticed by readers or has zero traffic, you are absolutely missing on SEO.
There are tons of SEO parameters that can take your blog post to the new heights on SERPs but here we will stick to the basics. Make sure to install an SEO plugin to keep track of SEO performance.
Do not overlook adding a focus keyword in your blog post. The best way is to choose two or three long tail keywords as they tend to get higher ranks. Use the keywords in headlines, subheadings and SEO titles, meta descriptions, and image’s alt texts.
Take your word count into account as google loves long-form content and it is more shareable as well. In addition, make sure to properly optimize images in the blog post.
Image optimization includes the right standard sizes, descriptive names, and authentic alt tags and categories.
10. Proofread and edit before publishing
Proofread your blog after you have done writing. Do not read through while writing. You will barely find any mistakes. It is recommended to proofread your post the next day, with a fresh mind to better catch the awkward, jerky, and even excessively repeated words or phrases.
Do it yourself or ask a friend to do a favor. Once errors are detected, go for final editing. Make use of online editing sources such as Grammarly or Hemingway editor to declutter your material efficiently and make sure there is no single error left.
11. Publish at right time
You are now all set to go ahead and publish your blog!
The very last thing you need to do is read your article aloud to yourself. This makes it easier for you to see faults and gives you the opportunity to correct them before you press the publish button.
Don’t give it much time. Once all is clear, hit the publish button. Set up your time or day to publish blog posts and stick to it.
12. Do not forget blog promotion
Once your blog is completely done, it’s time to socialize and promote your hard work. If you write business-related blogs, marketing is key. Promote your content by participating in a podcast, creating an email list, or guest posting on a highly reputable website.
Successful bloggers rely heavily on digital content marketing. Having said that, share blog pieces that are good examples of your writing on all social media platforms.
Over to you
We have enlisted the 12 easy tips above to write an effective blog post. So, the next time you sit to write a blog, use these all tips and see how your blog post can bring you heaps of outstanding results. This is a simple yet complete blog post writing checklist to write an awesome piece of writing.