By Have a business application or getting one developed?
Either way you should read this blog if you want – not to make some serious mistakes when it comes to your website – that can for sure cause some serious loss to your business!
In the modern world – we know about a business or maybe an individual for who they are online!
And if that online identity has some trouble, then you know – what can be at stake!
In the age of extreme advancement – an application needs to evolve……
Especially a business application – like ecommerce – but that needs to happen without hampering the performance of a live application.
But there are other things that can’t go wrong with a website that serves the purpose of a business!
So, what are those?
Let’s get to know that!
10 mistakes that you can’t afford to make on your website?
That’s where professional website design services come in. By partnering with a skilled design team, you can ensure a seamless user experience across all platforms, whether it’s your main website, a mobile app, or an e-commerce storefront. They’ll help you create a cohesive online identity that evolves with your business, all while maintaining optimal performance.
Let’s dive deeper into the specific website design mistakes you want to avoid!
- Neglecting Mobile Optimization
Since more and more internet traffic comes from mobile devices, not adapting your website to mobile operating systems is a huge mistake.
A design for mobile devices guarantees your site’s compatibility with all types of devices and is very convenient to use.
Solution – Perform the methods of cross-compliance so that the web site is most suitable for each of the sizes of the displays. Check how your site works and looks on different devices to avoid the issues.
Impact – Mobile users find the site more convenient on Google and other search engines give those who have mobile versions a better ranking than those without.
- A Slow Loading Website
The Internet today is filled with people who do not have the patience to wait for a website to open.
If a visitor must wait more than a few seconds for your site to load, and is a tendency to abandon the site, hence the high bounce rates and other missed opportunities.
Solution – Use image optimization techniques, Browser caching and reduce amount of http calls to enhance speed. To fix these problems one can use such services as Google Page Speed Insights.
Impact – Short loading time speeds up the interaction between the user and the website with increased conversion rates and better ranking.
- Unclear Navigation on a Website
Users always get irritated by complicated and difficult to understand navigation hence they are likely to quit using the site.
Nothing a visitor is searching for should be hidden, and they should not have to search for something in different subcategories.
Solution – Create an easy-to-use navigation bar. It is recommended to use descriptive labels and possibly include a search bar for the user’s convenience.
Impact – Proper navigation helps to make users more friendly and engaged; it will make people go through more pages and in this way, spend more time on your site.
- Improper Placement of Call-to-Action
Your website should always be driving people to take certain kinds of actions such as purchasing, subscribing to your newsletters, or contacting you.
If the Call to Actions is not clearly defined or well hidden, then the possibility of not getting the conversion is very high.
Solution – Ensure that your CTAs are easy to spot and should be characterized by call-to-action. The color and the choice of words should be contrasting to motivate users to proceed to the next level.
Impact – Obviously defined CTAs help in enhancing the conversion rate since the users are guided to your products readily without a complicated process.
- Lack of Quality / Relevant Content
Forget about the technicalities of your blog at this point, what matters is your audience and how you can get them to listen to you.
Many Web sites have scanty or outdated information and thus risk losing their credibility, not to mention the ability to attract or even maintain interested visitors.
Solution – Make sure the content on your site is up to date and is being updated with new content frequently. Post contents such as blogs, videos, and infographics that will be useful ads, appropriate for consumers to comprehend.
Impact – Not only does high quality content attract web users and bring them to visit the site, but they also ensure that these users come back to the site time and time again, hence gaining the trust of these users.
- Not implementing best SEO Practices
Search engine optimization is to a website what having a book cataloged in the library is to a book.
When there is a lack of alteration to your site status in the online directory this greatly leads to the low traffic menace.
Solution – Keyword research allows for content relevant to the topics users search for, proper selection of metadata tags and headers, and proper construction of the site to allow spidering by search engines. Applying SEO tactics increases one’s likelihood of earning a higher position in results returned by a search engine.
Impact – SEO makes it easier to generate natural traffic thus increasing the business’s visibility, frequency, and customer base.
- Not having a Good UI/UX
Usual or unappealing designs, or disorganized designs can help drive off visitors very fast. This means your website should portray the feelings associated with your brand and be an aesthetic delight.
Solution – A clean and professional layout should be used for the website with stable branding. Use space appropriately to increase text legibility and concentration.
Impact – Use of attractive designs makes users get attracted and make them to search more while repetition makes them get used to the brand.
- Lack of Security Measures
At the present time, the level of internet threats is high and poor attention to the security of Internet resources can result in a leakage of information and loss of public confidence.
Solution – Employ the use of SSL certificates, have a routine check on the security aspects of the site and use hard passwords. Ensure all software and plugins you use websites are up to date to ensure that none of it has any weakness that hackers can exploit.
Impact – Improved security increases the safety of users’ information, increases confidence in the application, and saves money on possible breaches.
- Confusing Contact Form & Information
They may wish to call with any queries they may have or with any other concerns regarding business.
If potential customers cannot find easy ways to contact you, then they can go to other competitors’ businesses.
Solution – Make sure that your contact information will be visible and reachable by the client. A contact page should be created which should contain a form, the email, phone number and the physical address if any.
Impact – Contact details guarantee easy communication and increase credibility and the likelihood of business, customer, or supplier relationships.
- Ignoring Maintenance of your Website
Having an old website may also result to busted links and a plethora of other issues that may arise from lack of update and maintenance.
Solution – It is recommended to maintain a periodic check of site plugins and widgets, to resolve issues regarding broken links and to carry out an update on the content.
Impact – In keeping the systems in good state, it is ensured that they operate at their best possible performance level and at the same time, provide the highest level of security for the organization’s operations and the users, as well as maintain continuity and reliability in the services provided to the users.
This makes your website steady and current while helping you keep a close eye on potential threats that may occur.
Conclusion
If you think that – this is it ……………………
Then you are wrong!
The list is actually pretty long!
But these are some of the most important factors that you must keep in check.
An application demands proper maintenance and enhancement not just to be present in the competitive world but also to thrive by making more efforts – the ones needed!
And that all can happen without too much trouble – if you know what you need to keep in check first!
Author Bio:
Dipti is a seasoned Senior Project Manager with 15 years of experience in healthcare, MIS, and e-commerce. Her expertise in .NET, Kentico, ASP.NET Core, Rest API, and Angular enables her to deliver complex projects. A skilled communicator and collaborative leader, Dipti is an invaluable asset to our team. Connect with Dipti on LinkedIn.
