Making purchases through your online store is impossible if no one navigates through it.
Business owners need help to avoid falling into the trap of believing that every visitor is a good thing. Providing low traffic—people who aren’t interested in what you’re selling—lower your conversion rate.
The more matches between your products and visitors’ interests, the higher your chances of making a sale. So, how do you attract potential customers to your online store – the ones to buy?
Below are your Shopify store’s top 10 design tactics to get more customers.
Table of Contents
#1. Plan Your Store
Designing any experience can be an endless cycle of ideas and tasks. When designing your online store without structure, you may be stuck at the most difficult, without any signs. That’s why it’s essential to develop your MVP first.
If you are unfamiliar with the term, MVP stands for “minimum viable product.” To break this down further, the less work it takes to promote your store, gather information and then redesign your online store based on that idea. Like WooCommerce store design their functionality through multiple plugins such as WooCommerce upload files to gather information.
Don’t get frustrated or disappointed by opening your first store for less. For instance, if you look at a store like Nike.com, Nike used to have a simple store and was slowly making improvements based on customer feedback, so it has now turned into commercial sales and sales.
#2. Put Your Top Products Front & Center
Your store should feature the most popular products. These can be the best-selling products, the customers who give the highest feedback, or those who make the most money.
Try tagging them with different colors, adjusting the layout or size of the images, and making banners to promote these top products. If you can get people’s attention on the best products you want to promote, you will get a lot of sales. It’s like building a storefront around a top product or aiming for a store shelf.
#3. More Readable Fonts = Higher Conversions
The font can be as important as what the text says. A study of website visitors found that they read only 28% of the words on the average page but 20% more. That doesn’t mean you have to write less. Just make sure it’s written in a clear and easy-to-read font.
There are three elements to good typography:
Make the page easier to read. For online stores, use a simple and understandable font like Tahoma or Arial.
Simple design elements include font size, color, and spacing between words and lines. Use large type, usually black on a white background, and break up large blocks of text with headings and images.
Keep the font appropriate to the message and audience. You don’t want to use calligraphy for pet products or big red hats for baby pajamas.
Typography is the nature of your text and an essential element in keeping visitors on your store pages.
#4. Choose the Perfect Theme
You will select the “structure” of your online store by choosing a Shopify theme. Luckily, with Shopify, there are many great themes (both free and paid) that you can find in the Shopify theme store.
You can sign up for a free Shopify trial if you haven’t already. No credit card is required. This will allow you to follow this guide and give you two weeks to create an online store.
#5. Invest in Bespoke Imagery and Design
Only some buyers like sales pictures, and sometimes they dismiss them. You will only make a strong impression using stock photos or product mockups. Customers may think you need to invest more in your store and may close the website quickly if they see the store logo.
Hire a photographer or create a photo session yourself. You need to make the homepage and product list look professional, if not pretty. The best image for a homepage is the side of your product with real people. It only gets more polished and professional than that.
#6. Use a Popup Signup Sheet
Most successful e-commerce websites use a quick embed code. How come? It helps with remarketing. Remarketing is essential because some viewers do some initial research, try out options, and see options and prices.
Collecting their email address allows you to contact the client again when they have time to think about their decision. A quick email from you can hit them right, and they will decide to go with your store.
If you ask for their address immediately, you offer something in return. Otherwise, they’re more likely to close the popup and walk away.
#7. eCommerce Store Navigation UX
A well-designed eCommerce page allows customers to find what they need with simple menus and filters.
Let’s say your store sells all kinds of sports sweaters, and your customer wants to find a red chunky knit sweater for a woman of average height. You need to set up filters in the form of a shopping menu so that your customers can quickly find them. For example, you can separate your products into departments, such as women’s and men’s.
Each department should have a list of all clothing categories and a separate one for brands. Lists should list the different styles of your sweaters, including knits. That’s what the customer wants. Pictures and descriptions of all the bias knit sweaters you offer. Each description must include a choice of size and color and a necessary “Add to Cart” button.
It’s a simple overview, but it only takes four clicks for a shopper to sort through thousands of products and find what they need.
#8. Set up Your Plugins and Preferences
Another way to make your Shopify store more successful is to add Shopify apps. These plugins provide additional features for your store to help you create a better store and increase sales.
The Shopify App Store offers over 6,000 apps for you to choose from. You can find programs to help you find products to sell, acquire customers, sell products, master search engine optimization (SEO), rank your store, and evaluate your business.
#9. Have direct links to “Return policy” and “Shipping info” in the Footer.
Most consumers are cautious and need to know the company’s policies before making decisions. Sometimes the customer is just in a hurry and wants the goods delivered to him as soon as possible, and he will want to know if your store can handle the order.
Of course, at the bottom, you should include “About Us” to tell visitors about your business, especially if your Shopify store has a critical view, and an FAQ section if they have questions.
#10. Simplicity is Key
You want to simplify the process and make it easy for your customers. You don’t have to look for buttons or dig far to find the correct part. For example, drop-down menus help simplify the process and keep your website clean and clear.
Look at other sites you like the most or competing sites to see how they arrange their content. Unless you have a compelling reason to change something, it’s always wise to test your store after regular updates, so users know what to expect and how to interact with your site.
The easier it is for someone to shop with you, the more willing they are to buy and sell to you. Amazon is an excellent example of an easy way to encourage sales. Users can easily and quickly purchase thanks to the “buy with one click” option.
Store design affects your bottom line. Shopify makes it easy to create an efficient store that will keep you motivated. However, creating a unique look takes experience and integrating all the elements to increase traffic and sales.
Your best bet is to hire an eCommerce designer familiar with Shopify store design best practices. Shopify design agency will save you time and improve your sales. You will only spend weeks searching for your store’s best software, themes, and plugins.