By Table of Contents
Introduction
Artificial Intelligence can support businesses across a huge range of industries with its adaptability, data analysis, and responsiveness – 2020 shows a revolutionary change to bulk messaging as we once knew it across industries
Overhaul your bulk messaging with AI
In 2020, your life is most likely saturated with communications from email through to instant messaging across a range of applications. It’s the same for customers across all industries and it’s likely your target market is feeling the same overwhelm — in fact, data shows the average office worker receives 120 emails per day. Interestingly despite having professional and personal lives that see us receiving messages from sun-up to sun-down a DMR survey found that email open rate increases by 17% when the subject line is personalized.
Right now it’s difficult for many businesses to build customer relationships. What could be happening is that you’re missing opportunities to target properly so that your messages stand out in the competition from social media, IMs, and site pop-ups. How about considering how you can deliver the very best messages that meet your strategic goals of achieving a positive customer engagement and conversion as well as genuinely being worthy of your customer’s time? Tie in tech that allows you to personalize instant responses and you begin to see just how impact this new era of bulk messaging can be.
In 2020, the role of AI in bulk messaging lies in its inherent functionality of customizing and instantly responding to customer enquiries in an authentic way. Rather than have your staff tied up following up individual inquiries or writing a targeted campaign for each customer, look at bulk messaging with AI as the new frontier of communications that frees your team for other work without compromising on building these external relationships. It’s a highly qualitative and quantitative solution to problems that plague nearly every business.
Achieve strategic goals for investment and productivity
High quality communications are an essential customer converter regardless of whether you’re running a medical practice, retail company, food service, or tech start-up. Not only is a positive consumer experience built on a sense they’re receiving value and being prioritized, it’s about treating customers as individuals with accordingly unique communications. This kind of bulk messaging also allows for diversification across channels so it’s no surprise the dynamism and flexibility of the tech has a measurable impact.
Implementing a bulk messaging strategy that connects your customers across all relevant channels is what will truly engage their attention. With SMS marketing alone, recent reports estimate just this area of bulk messaging alone will reach a value of $70 billion this year whereas just five years ago it was only worth about $55 billion. While it might seem like customers are looking for a one-stop shop, bulk messaging with AI actually gives your business the capacity to shift tactics with outreach communications as well as 24/7 responsiveness on-site. Growth in this area is projected to continue, with Mohamed Odah writing for Forbes, “Major advances in chatbots and artificial intelligence (AI) technologies are resulting in the delivery of elegant, trusted mobile messaging interactions that feel more human and authentic than ever before; the bot experience is finally beginning to exceed expectations on certain use cases.”
Build customer relationships with this bulk messaging tech
Cadoo provided this infographic ‘How to Boost Your Bulk Messaging with Artificial Intelligence’ as an explainer that will give you further information about this tech for high-impact customer communications. After reading this graphic, you’ll know more about how the AI interprets data, analyzes and targets business problems, and can be utilized for higher return on investment. Support your team and implement the new era of convenient, accurate, effective, and efficient bulk messaging to create value for your customers.
