You know, as a realtor, that you can make sales and make money if you follow certain formulas. For example, you can “flip” houses and make the process work, as long as you know all of the steps.
You also have to take the same approach when you market your real estate business. If you use the right tools and have a plan, you’ll get those coveted leads over time. One of the great ways to energize your marketing campaign is to use postcards.
Table of Contents
Use A Real Estate Postcard Mailing to Farm Leads
Postcards work because you can choose from one of several template designs and mail them to your target demographic – the people you want to represent in your local market. You can use a real estate postcard mailing to farm leads for real estate or to increase your influence as a local realtor.
To begin the process, you need to map out the area where you want to direct your marketing efforts. Outline the boundaries and make sure you have pretty clear access to the location. You don’t want to focus on a community that already has good coverage. Find a neighborhood near you that you can farm or send out mailings that isn’t too competitives.
It also helps to check out how many homes sell in an area on an average basis. If a neighborhood has a low turnover rate, you should set your sights elsewhere. After all, you want to give yourself the best possible chance for marketing success.
Types of Postcard Messages and Announcements
Use the postcards to send out just-listed announcements, share information about houses that have sold, and to share information about open house events. Just make sure the messages you send are informational or educational. Don’t send out meme type postcards or postcards that do not address the recipient’s interests. While you might think that mailing out a meme type postcard is witty or clever, that’s not really marketing.
To gain trust and credibility and connect with your audience, you need to address their specific real estate interests and needs. You can do this more easily if you send out real estate postcards on a regular basis.
Make sure you have a professional headshot on the postcards as well as your contact details, including your email and web address. You can use the postcard information you send to support what you include in blogs online or what you communicate in your social media accounts.
Get into the Habit of Mailing Postcards – You’ll Be Glad You Did
Usually, to get an ongoing response, you should send out postcards twice a month or monthly. Get into the habit of sending them because they can reap you rewards monetarily and professionally. Once you establish the locale where you want to develop a mailing list, designing the cards and sending them out will go fairly fast.
Because you can combine the mailers with what you feature or how you engage online, you can reach more people and keep you and your company more easily in homeowners’ minds.
Learn More about Postcard Marketing Now
You can be a successful postcard marketer and realtor. Once you know the steps for preparing the mailings, you’ll be glad you added postcards to your real estate sales and marketing plan.